This Autumn, Luckies have taken the plunge into the world of physical retail ourselves, on a mission to understand how selling direct to consumers works, with one aim; to get better at supplying you with stuff that sells…
We’ve been supplying retailers for 12 years now and we know our stuff sells, but we’d like to get better at providing you with all killer, no filler TO THE MAX. We figured the best way to do this is to cut out the guesswork and put ourselves in your shoes for a while, by investing in some Luckies pop up stores in high profile London locations.
If we can find out what works and what doesn’t, in terms of product selection, categories, packaging and merchandising, then we can put that information to very good use when conceiving and developing future products. That’s the idea anyway. It’s early days. We’ve started with a cool little boutique on fashionable Redchurch Street in Shoreditch and a couple more mainstream locations are due to open this side of Christmas.
Let’s see. You’ll be the judge…!