If you follow coffee trends, you first heard about cold brew coffee years ago. But, it's taken some time for cold brew to get traction beyond coffee bars. Now, we're ready for cold brew to move into our homes. In 2017, sales of cold brew coffee jumped to $38.1 million in the US, a 370% jump from the $8.1 million in sales the category saw in 2015, according to Statista. With up to 30% of that market share moving towards cold brew, this booming growth suggests that cold brew might be the next big trend to shake up the coffee market.
But why? The popularity of the beverage among millennials, who have money to spend, is a key factor. But it also appeals to the health conscious consumer, a growing market, as cold brew offers a variety of benefits its hot counterpart cannot.
- Less acidic content. Steeping the beans in the cold brew process limits the amount of oils that are released making cold brew ideal for those with sensitive stomachs.
- Antioxidant-rich. Hot brewed coffee retains less of the antioxidants naturally found in the beans.
- Fewer extras. Cold brew is naturally sweeter due to it being less acidic. Consumers need less sugar which in turn reduces calorie intake.
- Time-saving. Easy to make and can be made in large batches. Cold brew coffee keeps for up to two weeks in a sealed refrigerated container.
Luckies Daily Grind takes it one step further and gives customers all these benefits plus the sustainability of a reusable cup. Sales of reusable coffee cups are soaring in the UK, as the government hints at implementing a 25p tax on disposable cups. Agos is reporting that it sold 537% more reusable cups in December 2017 than the same month the previous year and Robert Dyas reported a 50% lift year-on-year. (source The Guardian)
With Spring/Summer 19' just around the corner, we're predicting cold brew taking the market by storm. Now is the time to start thinking about your offerings and we can guarantee Daily Grind is a unique idea your customer will have never seen before.
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